Project Overview

A consumer electronics brand based in Mexico aimed to expand its product line with competitively priced smart TVs under its own brand.

The client required a trusted OEM TV manufacturer capable of delivering stable quality, flexible customization, and scalable production.

Challenge

Need for private label branding (logo, packaging, UI)

Competitive pricing pressure in local retail market

Strict quality control requirements

Multiple screen sizes (32”–65”)

Stable supply for long-term distribution

Solution

We delivered a full OEM solution, including:

Custom branding (boot logo, remote control, packaging)

Android-based smart TV system

Multiple panel options (A-grade panels)

Strict QC process (100% aging test)

Flexible production capacity for bulk orders

We also supported:

Market-specific configuration

Cost optimization strategies

Packaging design consultation

Result

Successfully launched 5 TV models in local market

Achieved strong sales performance within 6 months

Reduced product return rate below industry average Established long-term OEM partnership