How We Closed a $650,000 OEM TV Order Using Open Account (OA) Payment Terms for a European Client

Discover how we supported a European client with Open Account (OA) payment terms backed by export credit insurance, enabling a $650,000 OEM TV order with reduced risk and scalable growth.

Introduction

In international trade, one of the biggest challenges for buyers and suppliers is balancing cash flow, risk control, and business growth. This case study demonstrates how we successfully supported an Italian client in scaling their business through Open Account (OA) payment terms, backed by export credit insurance.

Background: From Small Orders to Strategic Partnership

Our cooperation with the client began with standard OEM TV orders under traditional payment terms. Over time, as trust was established and transaction history accumulated, the client expanded rapidly in their local market.

However, like many growing distributors, they encountered a critical challenge:
insufficient working capital to support larger order volumes.

The Challenge: Growth Limited by Cash Flow

Despite strong sales performance, the client faced:

Increasing demand from their market

Limited liquidity for upfront payments

Pressure to scale operations quickly

At this stage, traditional payment methods such as T/T or L/C were no longer optimal for their expansion.

Our Solution: Open Account (OA) with Credit Insurance Support

Based on our long-term cooperation and understanding of the client’s business model, we proposed an Open Account (OA) solution.

To mitigate risk, we partnered with China Export & Credit Insurance Corporation to insure the transaction.

Risk Control Process

The OA approval process included:

Full client background submission

Company structure and ownership review

Financial performance evaluation

Local market investigation in Italy

The entire process took approximately 2–3 weeks, after which the client was granted a credit limit.

Execution: $650,000 OEM TV Order

With the approved credit line:

Order value: $650,000 

Production: OEM TV manufacturing

Payment terms: Open Account

We proceeded with:

Material procurement

Production scheduling

Quality control

Shipment and delivery

Financing & Cash Flow Optimization

After shipment, we submitted all required documents to Sinosure
Upon approval:

Service and insurance fees were deducted

Remaining funds were released to our company account

This allowed us to maintain stable production cash flow while supporting the client’s growth.

Risk Management: Continuous Monitoring

OA transactions require ongoing risk control. We maintained:

Frequent communication with the client

Monitoring of market conditions

Evaluation of business performance

This ensured early detection of any potential risks.

Result: A Win-Win Growth Model

The outcome was highly successful:

The client completed full payment within agreed terms

Their business expanded significantly

Team size and operations scaled up

Our partnership strengthened further

Conclusion

This case proves that with the right structure, Open Account (OA) is not just a payment method—it’s a growth strategy.

For qualified partners, combining OEM manufacturing with export credit insurance creates a powerful model for long-term success.

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