Project Overview

A fast-growing e-commerce brand in the United States aimed to launch a private label smart TV line targeting online marketplaces such as Amazon and Walmart.

Challenge

Need for competitive pricing in a saturated market

Requirement for fast product launch cycle

Customized packaging and branding

Compliance with U.S. standards

Stable product quality to reduce return rates

Solution

We delivered a full OEM/ODM TV manufacturing solution:

Android smart TV system with optimized performance

Custom packaging designed for e-commerce logistics

Drop-test compliant packaging structure

Full QC process to ensure product stability

Flexible MOQ for initial market testing

Result

Successful product launch within 90 days

Strong initial sales performance

Low return rate compared to competitors

Scaled orders in subsequent quarters